A Review of Service Quality and Its Evaluation Methods: The Indian School of Thought
Service quality is the overall impression of relative inferiority/superiority of the organization and its services to the consumers. This study explores the evolution and development of service quality concept in the Indian setting through an appraisal of 24 landmark models relevant to both manufacturing and service organizations. The main objective of this paper is to highlight the evolution, development and current status of service quality concept and its measurement models proposed in the Indian context in an ontological manner and carry out a critically examination stating limitations thereof. The paper aims to bring out a new standardized yardstick for measuring service quality befitting for Indian industrial organizations, if possible. The article may appeal to new researchers in India or other developing countries since it not only appreciates the latest trends in service quality measurement, but also offers valuable help and directions to researchers and practitioners working in the area of service quality improvement.
Keywords: Service Quality, FAIRSERV, SERVDIV, E-S-QUAL, EduQual
Cite this Article
Surjit Kumar Gandhi, Anish Sachdeva, Ajay Gupta. A Review of Service Quality & its Evaluation Methods: The Indian School of Thought. E - Commerce for Future & Trends. 2017; 4(3): 1–12p.
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