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Comparative Marketing Strategy of Life Insurance Corporation & ICICI Prudential

Shreya Joshi

Abstract


Abstract

Today organizations should earnestly and basically reexamine their business mission and promoting systems. Rather than working in a commercial center of settled and known rivalry and stable client inclinations, today organizations work in battle area of quickly evolving client/contender mechanical progress, new law, oversaw exchange strategies and lessening client loyalty. Protection business is developing in India. Indeed, even before the coming of the protection improvement administrative expert and privatization on the protection area, protection was a lucrative business in India as was somewhere else life was brimming with chance and here was some person who was eager to cover some of it for ostensible thought. Business blasted, uncommonly, after nationalization on the protection areas in India after autonomy. Be that as it may, it is roses route for this indispensable area. Today protection is assuming a part more than just covering a danger of life the training of youngsters and health advantage of life to the lady. Thus, the protection and exceptionally the life coverage partnership and other insurance agencies are assuming more a social part than just covering hazard. As indicated by Census of India 2001 out of the aggregate populace of Maharashtra State is 5.03 crs of which 52.00 % Male and the rest is Female. Our extent of Study of Research might be restricted to Mumbai Region as it were. In Mumbai, out of the aggregate example estimate which might be chosen absolutely on irregular premise comprising of 2300 people who had bought in to the disaster protection Policies measure up to extent should be taken comprising of both Male and Female since in the aggregate populace additionally around the balance of Gender is existing. In the city of Mumbai, every one of the locales of Mumbai might be given equivalent weight age while choosing the example measure.

Keywords: Life insurance policy, Marketing, IRDA, Public Sector Company


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