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Russian e-commerce: feel the difference

Andrey Baykov

Abstract


Question, how can a foreign company break into the Russian market and create prosperity.

A growing number of foreign companies that are opening online businesses in Russia are forecasting labor costs and producing business plans based on the tried and tested techniques used in their own respective markets of their own countries. The issue most do not identify though, is that the world of Russian e-Commerce has its own peculiarities and anomalies. These set of attributes are bound to make significant changes that reverberate throughout the business processes and without them it is impossible to create a working and successful business model. Let's delve deeper for a closer look at what these are.


Keywords


Russian e-commerce; digital; marketing; online marketing; internet commerce; online stores; online platforms; internet; social media.

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