A Study of Factors Affecting Online Shopping Behaviour
The purpose of this study is to analyze factors affecting on online shopping behaviour. The analysis is done in terms of understanding the website features such as payment gateways, credibility, privacy and security issues, social networking integration, website design and customer friendly approach that are a necessity for the online shoppers. The research paper also reveals the factors that discourage the customers from shopping online and factors that motivate the customers to purchase online.
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