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A Study of Factors Affecting Online Shopping Behaviour

Namita Nath, Prof. Vipin Jain

Abstract


The purpose of this study is to analyze factors affecting on online shopping behaviour.  The analysis is done in terms of understanding the website features such as payment gateways, credibility, privacy and security issues, social networking integration, website design and customer friendly approach that are a necessity for the online shoppers. The research paper also reveals the factors that discourage the customers from shopping online and factors that motivate the customers to purchase online.


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References


Philipp Klaus, The case of Amazon.com: towards a conceptual framework of online customer service experience (OCSE) using the emerging consensus technique (ECT), 2013.

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