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Attitudinal Change of Consumers towards Online Shopping in India

Amit Kishore Sinha, Sandeep Singh

Abstract


Present research paper is based upon attitude change of consumers who are purchasing goods from online stores. On the basis of consumers past buying behaviour their previous attitude was measured and compared with present attitude towards online buying. Changes in consumer attitude were analysed and interpreted using frequency distribution, mean values, standard deviation and t-test. It was found that in general consumers are showing positive attitudinal change towards online buying in India.


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