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Impact of Social Media and OTA in Hotel Industry
Online travel booking and Social media has given free access of product information to customers. The study reviews the three stages of online booking: determinants of online booking, online booking loyalty and social Media efforts. A new research agenda for tourist behaviors in online booking and recommends empirical methods for future research has been proposed in this study. The study sheds light on the future research in online booking and also provides a comprehensive understanding of consumer behaviors for the tourism marketers. E-commerce is bringing various opportunities in travel and tourism sectors. Many industries on this field had already adopted e-commerce and some are on the way to adopt it to enhance their services and better facilitate their customers however these developments have certain impacts on the behaviour of customers as well in industry.
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