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EMERGING TRENDS IN SOCIAL MEDIA USAGE: A STUDY OF TEENAGERS OF SRINAGAR

Nazia Akhtar, Dr Sabeha Mufti

Abstract


In recent years social media has attained considerable importance throughout the world. It is because of its unique advantages and greater outreach that millions of people are using it every day.  Among the wide range of the social media available, Social Networking Sites have become one of the most popular social media platforms used today. Thus, the inception of social networking Sites like Facebook, Twitter, Instagram, Skype, YouTube, etc have fascinated millions of users belonging to different age groups who have made it as a part of their daily routines. Though the popularity of Social Networking Sites is increasing in all age groups worldwide, but it has become integral part of everyday communication in the life of teenagers. These teenagers are used to access these Social Networking Sites for prolonged time periods for different activities like sharing of ideas, commenting on different posts or thoughts shared by people, making statements regarding any situation, sharing videos or pictures, visiting the profile of different people and so on. In this paper an attempt is made to study the nature of prevalence of social networking among the teenagers in Srinagar. The study investigates how teens negotiate on these Social Networking Sites and how the virtual social world has replaced the real-life relations of these adolescents. The study also looks at how the new media habits have become an important social milieu and is guiding them to the reconsideration of the socialization pattern. In order to achieve the objectives of the study Questionnaire tool was used to collect the data. The Sample population was selected by lottery method of random sampling and included both the genders. The inclusion criterion was that the participant should be SNS user.


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