Factors That Led to the Resurgence of E-Commerce in India

Abstract

The purpose of this paper is to provide an insight into the resurgence of E-Commerce in India. A brief effort was made to present the emergence of E-Commerce in India and presented the same through two phases’ viz., phase 1 and phase 2. The researchers have identified the factors that played a major role in revival of E-Commerce which has lost its glory in phase 1. The critical factors that led towards the resurgence of E-Commerce include increased connectivity options through smart phones, better payment options, secure payment gateways, improved supply chain systems, aggressive promotional efforts by E-Commerce companies both from India and abroad, and revised scenario with respect to Goods and Service Tax (GST), Foreign Direct Investment (FDI), public-partnership options, etc. by the Government of India.