An Exclusive Study on Purchase Behaviour of Urban Consumers towards Selected FMCG in Salem District with Special Reference to Household Care Products

Abstract

Items that have a quick turnover and moderately minimal effort are known as Fast Moving Consumer Goods. FMCG items are those that get supplanted inside a year. Fast Moving Consumer Goods (FMCG), otherwise called Consumer-Packaged Goods (CPG), however, the supreme benefit made on FMCG items is moderately little, they, for the most part, sell in enormous numbers thus the combined benefit on such items can be huge. Examples of FMCG generally include foods and beverages, personal care products, household care products and fast-moving consumer electronics.

Keywords: Chi-square value, Consumer Packaged Goods (CPG), Fast Moving Consumer Goods (FMCG), Household care products, Urban Consumers

Cite this Article: G. Kannan, A. Kouser Banu. An Exclusive Study on Purchase Behaviour of Urban Consumers towards Selected FMCG in Salem District with Special Reference to Household Care Products. E-Commerce for Future & Trends. 2019; 6(3): 1–7p.