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Online Shopping Intention for Consumer Electronics Products: A Literature Review and Conceptual Model

Hemantkumar P. Bulsara, Pratiksinh S. Vaghela

Abstract


Internet and its related technologies have opened the new spectrum for the marketers. One of the highest growing segments is business to consumer E-commerce. E-commerce offers enormous opportunities for the marketer to promote products and services. Thought these opportunities come along with notable challenges. To capitalize on the opportunities and to develop the strategies to deal with challenges that are prevailing in e-commerce market online retailers and website developers have to understand the customer's point of view towards the intention of online shopping. It is necessary to understand the factors that drive consumer online shopping intention. In line with this, the paper proposed a conceptual framework for consumer's online shopping intention. The framework used behavioral intention theories to develop a conceptual model that identify factors affecting consumer's online shopping intention for consumer electronic products.

Keywords: E-commerce, online shopping, purchase intention, conceptual model, literature review

Cite this Article: Hemantkumar P. Bulsara, Pratiksinh S. Vaghela. Online Shopping Intention for Consumer Electronics Products: A Literature Review and Conceptual Model. E-Commerce for Future & Trends. 2020; 7(1): 24–32p.


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