

Table of Contents
Case Study
Study of Retailer’s Perception Regarding Amul Ice Cream |
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Rahul Kumar | 9-14 |
Studying the Channel Relationship of Amul Ice Cream vis-à-vis its Competitors |
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Rahul Kumar | 21-31 |
Research Articles
Importance of Small Scale Industries for the Development of Marginalized Sector in Purba Medinipore, West Bengal |
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Arunabha Bhaumik | 1-2 |
Review Articles
Designing of Product and Sales Review System |
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Akanksha Mittal, Rajan Kumar Sharma | 3-8 |
Review of Current State of Electronic Business in Indian Market |
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Shreya Joshi | 15-20 |
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