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Complete Investigation about Different Factors that Affecting the Mobile Bank Applications

Mohammad Hesamzadeh

Abstract


Abstract

This study examines customer’s influencing factors to use mobile banking. To achieve the objectives of this study, four variables has been discussed that is on perceived usefulness, perceived ease to use, perceived enjoyment and perceived credibility. 400 questionnaires were distributed to Universiti Utara Malaysia (UUM) staff’s. The data of this study was analyzed using the computer peripherals Social Science Statistics Package (SPSS) version 23. Study found that all the variables are significant influencing customer’s usage of mobile banking except for perceived enjoyment.

 

Keywords: Perceived usefulness, perceived ease to use, perceived enjoyment, perceived credibility and mobile banking


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