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An Art of Driving Web Traffic to Web Sites: Search Engine Optimization (SEO)

Summer Gul, Sabha Ali, Tawfeeq Nazir

Abstract


Search engine optimization (SEO) is a set of techniques used by web sites in order to be better indexed by search engines and thus helps in increasing the visibility of web pages. The study focus on how search engine optimization techniques can help internet users to improve one’s site content, to make it more eye-catching to users as well as search engines, by making modifications within the site’s pages while focusing on chosen themes and keywords. The final goal is for the site to be better ranked by one or several targeted search engines and therefore appearing higher in their results list for specified requests. SEO needs to be a continuous effort so as not lose visibility in which potential visitors go to other web sites.

Keywords: web, search engines, ranking, search engine optimization (SEO), indexing

 

Cite this Article:
Ali S, Gul S, Nazir T, et al. An Art of Driving Web Traffic to Web Sites: Search Engine Optimization (SEO). Journal of Web Engineering & Technology. 2015; 2(1): 1–5p.


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