A Study of Factors Affecting Online Shopping Behaviour

Authors

  • Namita Nath
  • Prof. Vipin Jain

DOI:

https://doi.org/10.37591/ecft.v5i1.1469

Abstract

The purpose of this study is to analyze factors affecting on online shopping behaviour.  The analysis is done in terms of understanding the website features such as payment gateways, credibility, privacy and security issues, social networking integration, website design and customer friendly approach that are a necessity for the online shoppers. The research paper also reveals the factors that discourage the customers from shopping online and factors that motivate the customers to purchase online.

Keywords: B2C e-commerce, factors affecting online shopping behaviour, online shopping,online shopping behaviour, omni-channel shoppers

Cite this Article
Namita Nath, Vipin Jain. A Study of Factors Affecting Online Shopping Behaviour. E - Commerce for Future & Trends. 2018; 5(1): 4–9p.


References

Philipp Klaus, The case of Amazon.com: towards a conceptual framework of online customer service experience (OCSE) using the emerging consensus technique (ECT), 2013.

Raman, Prashant, "Factors Influencing Women Consumers’ Buying Behavior Towards Online Shopping in India", The Journal Contemporary Management Research, 2014, Vol.8, Issue No. 2, 23 - 56.

Khanna Preeti, Sampat Brinda, Factors Influencing Online Shopping During Diwali Festival 2014: Case Study of Flipkart and Amazon.In, Journal of International Technology and Information Management, Volume 24, Number 2, pp. 65-86, 2015.

Davis Fd, Perceived Usefulness, Perceived Ease Of Use, And User Acceptance Of Information Technology, 1989, Mis Quarterly 13: 319-340.

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Published

2018-05-19

Issue

Vol. 5 No. 1 (2018)

Section

Research Articles

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