Relationship between Consumer Online Search Behaviour & Their Online Buying Intention having Income as Moderating Variable

Authors

  • Amit Kishore Sinha

DOI:

https://doi.org/10.37591/ecft.v5i2.1741

Abstract

This research work aims to study the relationship between consumer online search behaviour on e-tail websites and their online buying intention from such websites. This relationship is also studied in presence of income as moderating variable. Research is based upon primary survey of 500 respondents of Madhya Pradesh. For the purpose of analysis percentage analysis, correlation analysis and regression analysis were used. It was found that there is a relationship between above mentioned two variables and income works as moderating variable in this relationship.

Keywords: Correlation, e-tail websites, income, regression

Cite this Article
Amit Kishore Sinha. Relationship between Consumer Online Search Behavior and Their Online Buying Intention Having Income as Moderating Variable. E -Commerce for Future & Trends. 2018; 5(2): 17–22p.

 

Downloads

Published

2018-09-20

Issue

Vol. 5 No. 2 (2018)

Section

Research Articles

License

Declaration and Copyright Transfer Form

(to be completed by authors)

I/ We, the undersigned author(s) of the submitted manuscript, hereby declare, that the above manuscript which is submitted for publication in the STM Journals(s), is not published already in part or whole (except in the form of abstract) in any journal or magazine for private or public circulation, and, is not under consideration of publication elsewhere.

  • I/We will not withdraw the manuscript after 1 week of submission as I have read the Author Guidelines and will adhere to the guidelines.
  • I/We Author(s ) have niether given nor will give this manuscript elsewhere for publishing after submitting in STM Journal(s).
  • I/ We have read the original version of the manuscript and am/ are responsible for the thought contents embodied in it. The work dealt in the manuscript is my/ our own, and my/ our individual contribution to this work is significant enough to qualify for authorship.
  •  I/We also agree to the authorship of the article in the following order:

Author’s name                                    

 

1. ________________

2. ________________

3. ________________

4. ________________

 

We  Author(s) tick this box and would request you to consider it as our signature as we agree to the terms of this Copyright Notice, which will apply to this submission if and when it is published by this journal.