Social Media Advertisement Impact on Customer Relationship Management

Authors

  • Ashish Jain Department of Management Studies, Indian Institute of Information Technology, Allahabad (U.P.), India
  • Ikbal Preet Singh Department of Management Studies, Indian Institute of Information Technology, Allahabad (U.P.), India
  • Rahul Kumar Department of Management Studies, Indian Institute of Information Technology, Allahabad (U.P.), India
  • Vijay Shri Tiwari Department of Management Studies, Indian Institute of Information Technology, Allahabad (U.P.), India

DOI:

https://doi.org/10.37591/joadms.v2i1.358

Keywords:

Association Rule Data Mining, Rapid Miner, Customer Relationship Management, Social Media, Advertisement Impact.Association Rule Data Mining, Advertisement Impact

Abstract

In today’s digital era, use of social media websites is increasing. These websites are generally free to use, and have a lot of advertisements. In this paper we aim to deliver the users with a rich set of advertisements, which are more user centric and appealing to the user. The relevant data are collected from the users using these social media websites. Then with the help of data mining the patterns in the data are studied, so as to know the interest of the user. Now the advertiser can focus on a specific user group which would have interest in the advertisement shown to them. Also the users will be more likely to have interest in the set of advertisements delivered to them, as they would be of their interest.

 

Cite this Article
Ashish Jain, Ikbal Preet Singh, Rahul Kumar, et al., Social Media Advertisement Impact on Customer Relationship Management. Journal of Advanced Database Management & Systems. 2015; 2(1): 18–21p.

References

Wikipedia. (2015, March 11). Association_rule_learning. Retrieved from http://en.wikipedia.org: http://en.wikipedia.org/wiki/Association_rule_learning

Ngai E.W.T., Li Xiu, Chau D.C.K.. Application of Data Mining Techniques in Customer Relationship Management. Elsevier. 2009; 36: 2592–2602p.

Parvatiyar A. Customer Relationship Management: Emerging Practice, Process, and Discipline. J Econ Social Res. 2001; 3: 1–34p.

Wikipedia. (2015, March 23). List_of_countries_by_number_of_Internet_users. Retrieved from http://en.wikipedia.org/: http://en.wikipedia.org/wiki/List_of_countries_by_number_of_Internet_users#cite_note-6

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Published

2015-04-16

Issue

Vol. 2 No. 1 (2015)

Section

Research Articles

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