An Art of Driving Web Traffic to Web Sites: Search Engine Optimization (SEO)

Authors

  • Summer Gul Department of Library and Information Science, University of Kashmir, India
  • Sabha Ali Department of Library and Information Science, University of Kashmir, India
  • Tawfeeq Nazir Department of Library and Information Science, University of Kashmir, India

DOI:

https://doi.org/10.37591/jowet.v2i1.306

Abstract

Search engine optimization (SEO) is a set of techniques used by web sites in order to be better indexed by search engines and thus helps in increasing the visibility of web pages. The study focus on how search engine optimization techniques can help internet users to improve one’s site content, to make it more eye-catching to users as well as search engines, by making modifications within the site’s pages while focusing on chosen themes and keywords. The final goal is for the site to be better ranked by one or several targeted search engines and therefore appearing higher in their results list for specified requests. SEO needs to be a continuous effort so as not lose visibility in which potential visitors go to other web sites.

Keywords: web, search engines, ranking, search engine optimization (SEO), indexing

 

Cite this Article:
Ali S, Gul S, Nazir T, et al. An Art of Driving Web Traffic to Web Sites: Search Engine Optimization (SEO). Journal of Web Engineering & Technology. 2015; 2(1): 1–5p.

Author Biographies

  • Summer Gul, Department of Library and Information Science, University of Kashmir, India
    Department of Library and Information Science
  • Sabha Ali, Department of Library and Information Science, University of Kashmir, India
    Department of Library and Information Science
  • Tawfeeq Nazir, Department of Library and Information Science, University of Kashmir, India
    Department of Library and Information Science

References

Davis H. Search Engine Optimization: Building Traffic and Making Money with

SEO. O’REILL. 2006. 1–41p. Available from: http://www.expresspropertiesltd.co.uk/cms/UploadPdf/search.pdf

Deka SK, Lahkar N. Performance evaluation and comparison of the five most used search engines in retrieving web resources. Online Information Review. 2010; 34(5): 757–71p.

DOI: 10.1108/14684521011084609

Gandour A, Regolini A. Web site search engine optimization: a case study of Fragfornet. Library Hi Tech News. 2011; 6: 6–13p.

DOI: 10.1108/07419051111173874

Goh DH, Ang RP. Relevance rankings: pay for performance search engines in the hot seat. Online Information Review. 2003; 27(2): 87–93p.

DOI: 10.1108/14684520310471699

Hawking D. Web Search Engines: Part 2. Computer. 2006; 39(8): 88–90p. Available from: http://web.mst.edu/~ercal/253/Papers/WebSearchEngines-1.pdf

Henzinger MR, Motwani R, Silverstein C. Challenges in Web Search Engines. ACM SIGIR Forum. 2002; 36(2): 1–12p. Available from: http://www.sigir.org/forum/F2002/henzinger.pdf

Search Engine Optimization: Introduction to Search Engines and Search Engine Optimization. Softlink Technologies [Internet]. 2013. 1–5p. Available from: http://www.softnik.com/download/seobasics.pdf

Machill M, Neuberger C, Schindler F. Transparency on the NET: functions and deficiencies of Internet search engines. Info. 2003; 5(1): 52–74p.

DOI: 10.1108/14636690310473890

McDonnell M, Shiri A. Social search: a taxonomy of, and a user-centred approach to, social web search. Program: Electronic Library and Information Systems. 2011; 45(1): 6–28p.

DOI 10.1108/00330331111107376

Moody M, Bates E. PR Students’ Perceptions and Readiness for Using Search Engine Optimization. Journalism & Mass Communication Educator. 2013; 68(2): 166–80p. DOI: 10.1177/107769 58 13478182

Zhang J, Dimitroff A. The impact of webpage content characteristics on webpage visibility in search engine results(Part I). Information Processing and Management. 2005; 41: 665–90p.

DOI: 10.1016/j.ipm.2003.12.001

Zhu Q, Du JT, Meng F, et al. Using a Delphi method and the analytic hierarchy process to evaluate Chinese search engines: A case study on Chinese search engines. Online Information Review. 2011; 35(6): 942–56p. DOI: 10.1108/14684521 1111

Downloads

Published

2015-12-28

Issue

Vol. 2 No. 1 (2015)

Section

Research Articles

License


Declaration and Copyright Transfer Form

(to be completed by authors)

I/ We, the undersigned author(s) of the submitted manuscript, hereby declare, that the above manuscript which is submitted for publication in the STM Journals(s), is not published already in part or whole (except in the form of abstract) in any journal or magazine for private or public circulation, and, is not under consideration of publication elsewhere.

  • I/We will not withdraw the manuscript after 1 week of submission as I have read the Author Guidelines and will adhere to the guidelines.
  • I/We Author(s ) have niether given nor will give this manuscript elsewhere for publishing after submitting in STM Journal(s).
  • I/ We have read the original version of the manuscript and am/ are responsible for the thought contents embodied in it. The work dealt in the manuscript is my/ our own, and my/ our individual contribution to this work is significant enough to qualify for authorship.
  •  I/We also agree to the authorship of the article in the following order:

Author’s name                                    

 

1. ________________

2. ________________

3. ________________

4. ________________

We  Author(s) tick this box and would request you to consider it as our signature as we agree to the terms of this Copyright Notice, which will apply to this submission if and when it is published by this journal.