A Study on Challenges and Obstacles for Women in Adaption of Ecommerce Technologies: State of the Art
When we talk of national development, it goes without saying that the role of women is immense. Since the Eighth Five Year Plan which focused on empowering women, specifically at the grass-root level, we have come a long way. But there is still a long way to go. It’s quite an oxymoron that while women are critical partners they do not enjoy an equal status in the society. Any society or culture which operates on the basis of merit and not on the basis of hereditary status, political and economic power would qualify as an egalitarian society. This paper reviews work done by various researchers in the field of eCommerce and its adaption in various application areas by women. Women who are active and successful entrepreneurs as well as women who are not entrepreneur, but active in the field are considered here as target audience. Besides review of the state of the art in the domain; the paper also summaries challenges and obstacles in the field. At the end, the paper concludes with possible future enhancements and suggestions.
Key Words: Women’s entrepreneurship, Ecommerce Technologies, Challenges, Adaption
Cite this Article
Priti Srinivas Sajja, Kamini Shah, Sneha Bajaj. A Study on Challenges and Obstacles for Women in Adaption of E-commerce Technologies: State of the Art. E - Commerce for Future & Trends. 2018; 5(3): 7–14p.
Constantinidis C. How do women entrepreneurs use the virtual network Facebook? The impact of gender. The International Journal of Entrepreneurship and Innovation. 2011; 12(4): 257–269p.
Esin RE, Heeks R. E-Business Adoption and Use Among African Women-Owned SMEs: An Analytical Study in Nigeria. ICTD 2015 Proceedings of the Seventh International Conference on Information and Communication Technologies and Development. 2015. http://doi.org/ 10.1145/2737856.2738015
Hafkin N, Taggart N. Gender, IT and Developing Countries: An Analytic Study. Center for Education Innovations: Washington, DC, USA. 2001
Junare SO, Singh R. Technological Understanding and Usage vis-à-vis Knowledge of Government Schemes—A Study of Women Entrepreneurs of Selected Cities of Gujarat. Amity Journal of Entrepreneurship. 2016; 2(1): 71–85p.
Ellen K. African women speak on the Internet: research report of an electronic survey of African women. 2000. http://www.x54all.nl/-ekole.html.
El-fitouri MO. Int. E-Commerce in Developing Countries: A Case Study on the Factors Affecting E-commerce Adoption in Libyan Companies. Journal of Engineering Research and Applications. January 2015; 5(1): 102–115p.
Machado H, Gazola S, Dos Santos Fabricio J et al. Women Entrepreneurs: Reasons and Difficulties for Starting In Business. Revista De Administração Mackenzie. 2016; 17(3): 15–38. Business Source Complete, EBSCOhost, viewed 23 November 2016.
Akhter M. Empowering Women through E-commerce—Conduit for Women Entrepreneurs in Bangladesh. IOSR Journal of Business and Management (IOSR-JBM). August 2017; 19(8): Ver. V: 37–47p.
Minarcine S, Shaw C. Motivations for Entrepreneurship. International Journal of the Academic Business World. 2016; 10(2): 47–56. Business Source Complete, EBSCOhost, viewed 10 January 2017.
Mugoshi CS. Factors Influencing Access to Public Procurement Bidding by Women Entrepreneurs in Kenya. Case of Women-Led SMEs in Nairobi. International Journal of Social Sciences and Entrepreneurship. 2013; 1(1): 69–85p.
Nair S. The rising role of India’s e-commerce women entrepreneurs. Your Story. 2015. Retrieved from https://her.yourstory.com/ecommerce-women-0720
Nair S. 2017, Dec. 04. https://www.firstpost.com/business/women-entrepreneurship-five-things-narendra-modi-government-should-do-to-get-them-going-4235453.html
Rani DL. Women Entrepreneurs. New Delhi: APH Publishing House. 1996.
Scott CE. Why More women are becoming entrepreneurs. Journal of Small Business Management. 24(4): 37–45p.
Venkatesh V, Morris M, Davis G et al. User acceptance of information technology: toward a unified view. MIS Quarterly. 2003; 27(3): 425–478p.
Vikas SN. 41% of India E-commerce sales is from Mobile: Meeker’s 2015 Internet Trends. Economic Times. 2015.
Vossenberg S. Working Paper No. 2013/08 Women Entrepreneurship Promotion in Developing Countries: What explains the gender gap in entrepreneurship and how to close it? Maastricht School of Management. 2013; 1–27p.
Wnyoike D, Mukulu E, Waititu A. ICT attributes as determinants of e-commerce adoption by formal small enterprises in urban Kenya. International Journal of Business and Social Sciences. 2012; 3(7).
- There are currently no refbacks.
This site has been shifted to https://stmcomputers.stmjournals.com/