Social Media Advertisement Impact on Customer Relationship Management

Abstract

In today’s digital era, use of social media websites is increasing. These websites are generally free to use, and have a lot of advertisements. In this paper we aim to deliver the users with a rich set of advertisements, which are more user centric and appealing to the user. The relevant data are collected from the users using these social media websites. Then with the help of data mining the patterns in the data are studied, so as to know the interest of the user. Now the advertiser can focus on a specific user group which would have interest in the advertisement shown to them. Also the users will be more likely to have interest in the set of advertisements delivered to them, as they would be of their interest.

Cite this Article
Ashish Jain, Ikbal Preet Singh, Rahul Kumar, et al., Social Media Advertisement Impact on Customer Relationship Management. Journal of Advanced Database Management & Systems. 2015; 2(1): 18–21p.