Russian e-commerce: feel the difference

Authors

  • Andrey Baykov

DOI:

https://doi.org/10.37591/ecft.v5i2.1462

Abstract

Question, how can a foreign company break into the Russian market and create prosperity.

A growing number of foreign companies that are opening online businesses in Russia are forecasting labor costs and producing business plans based on the tried and tested techniques used in their own respective markets of their own countries. The issue most do not identify though, is that the world of Russian e-Commerce has its own peculiarities and anomalies. These set of attributes are bound to make significant changes that reverberate throughout the business processes and without them it is impossible to create a working and successful business model. Let's delve deeper for a closer look at what these are.

Keywords: Digital, internet, internet commerce, marketing, online marketing, online platforms, online stores, Russian e-commerce, social media

Cite this Article
Andrey Vladimirovich Baykov. Russian Ecommerce: Feel the Difference. E -
Commerce for Future & Trends. 2018; 5(2): 13–16p.

Author Biography

  • Andrey Baykov
    Digital Director RRP at Philip Morris International

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Published

2018-09-20

Issue

Vol. 5 No. 2 (2018)

Section

Research Articles

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