Pros and Cons of Consolidation of E-Commerce in India: A Case Study Approach

Authors

  • B. Murali Manohar VIT Business School, VIT University, Vellore, India
  • P. Bharadwaj Swarna VIT Business School, VIT University, Vellore, India
  • Kushagra S. Barodia VIT Business School, VIT University, Vellore, India

DOI:

https://doi.org/10.37591/ecft.v2i1.292

Keywords:

Consolidation of E-Commerce, India, future of B2C E-Commerce, FDI, CAGR

Abstract

Indian E-Commerce industry is one of the rapidly growing industries at a CAGR of around 50–60% per year. Though the world’s major E-Commerce business happens in the B2B format, Indian E-Commerce industry largely witnessing higher growth with respect to B2C format. With the increasing awareness among customers, improved governmental laws, better technology, relaxations in FDI and other favourable conditions the number of new players are entering into the industry every year. This led to the intense competition among the companies and has opened new windows to the consolidation of the industry. This paper aims at provide an insight into the impact of consolidation of the B2C E-Commerce industry from a customer/consumer perspective. The different factors that led to the consolidation of E-Commerce in India will be evaluated initially. Further, various case studies will be considered and their success and failure reasons will be analysed. Based on the secondary data an attempt will be made to bring out an insight into the future trends in the industry due its consolidation. The entire paper is customer centric and evaluates the advantages and disadvantages to the customer due to these changing trends in the industry.

 

Cite this article:
B. Murali Manohar, P. Bharadwaj Swarna, Kushagra S. Barodia, Pros and Cons of Consolidation of E-Commerce in India – A Case Study Approach, E-Commerce for future & Trends. 2015; 2(1): 1–6p.

Author Biography

  • B. Murali Manohar, VIT Business School, VIT University, Vellore, India

    Curriculum Vitae
    Name : Dr. B.MURALI MANOHAR
    Date of birth : 05-04-1967
    Details of Passport : H-4780734
    Marital status : Married
    Career Objectives : To acquire knowledge from various spheres of life
    To share the wisdom with generations of people
    Education :
    Qualification Year of passing University
    Ph. D Dec 2008 Sri Venkateswara University, Tirupati
    in Commerce, Title of the thesis:
    “A managerial approach to the Problems and
    Prospects of E-Commerce in India”
    FDPM April ’98 Indian Institute of Management, Ahmedabad
    M. Phil April ’94 Nagpur university, Nagpur
    M. Com April ’91 Kakatiya university, Warangal
    M.B.A May ’89 Shivaji University , Kolhapur
    Experience :
    Designation Name of the organization From -To (MM/DD/YY)
    Senior
    Professor
    VIT Business School 01-09-2013 to till date
    Visiting
    Professor
    CMIS, University of Cologne,
    Germany
    04-10-2011 to 31-03-2012*
    Professor VIT University 1-1-2009 to 31-08-2013
    Asst.
    Professor
    Debub University, Awassa-Ethiopia 10-20-03 to 07-31-05
    Asst.
    Professor
    Vellore Institute of Technology,
    Deemed University, Vellore (TN)
    09-22-94 to 10-16-2003*
    (in various positions at VIT)
    Lecturer A. V. V Degree College, Warangal
    (AP)
    07-15-92 to 05-03-94
    Lecturer Akhila Bharathi Degree College,
    Hanamkonda (AP)
    04-07-91 to 07-14-92
    Marketing
    Executive
    Chakradhari Agenciences, SHPEL
    Agent, Warangal (AP)
    06-05-90 to 04-06-91
    Marketing
    Executive
    Vishnu Chemicals Pvt. Ltd.,
    Hyderabad (AP)
    08-01-89 to 05-31-90
    *on leave from VIT (01-10-2011 to 31-03-2012 and 10-17-03 to 08-18-05 and re-joined at VIT)
    Areas of interest and Specialization:
    Management Information Systems / E-Commerce and Marketing Area
    Countries Visited:
    U.K, U.S.A., ETHIOPIA, KENYA, UAE, GERMANY, NETHERLAND, FRANCE, CEZCH REPUBLIC,
    BELGIUM.
    Address for Communication:
    Prof. B. Murali Manohar, Ph. D
    Flat # 609, Rajeswari Towers
    VIT Staff Quarters - II, VIT University, Vellore -632 014 (TN) India
    Phone: ++91-416-220 2835 (Office) Mobile: ++91-09791639977, 0416-220 4609 (Resi)
    e-mail: [email protected], [email protected]
    2
    Achievements:
    Received the Best Teacher award at VEC for 1994 – 95,1995 – 96, 1996-97, 2000-2001
    Received the Service Awards for serving the Institution for more than 10 / 15 years from VIT University
    Received the Best Researcher award at VIT University for 2010-11 and 2011-2012 for publishing 5 or more research
    articles in pear reviewed International Journals
    Received the Letter of Appreciation from Shri Ram Honda Power Equipment Ltd., New Delhi
    Technical Advisory Group Member of Universal Standard Product & Classification of ECCMA, USA
    Received the Fellowship from Rotary International to visit UK, as a part of the Group Study Exchange Program for
    studying the culture and Profession (April 29 – June 3’2K)
    Nominated as “Executive Council Member” of the Indian Association for Management Development during the 26th
    Annual IAMD National Conference held at Gulburga University P G centre, Bellary during Feb 7-9, 2002
    Received the acknowledgment from Information Development, SAGE, London for the article, ‘Information and
    Communication Technology Applications in Development’, published in February 2005, as among the 50 most
    frequently read articles from the journal in January
    Become the reviewer for Elsevier Publications, USA peer-reviewed journal “International Information and Library
    Review” and Journal of Health Care for the Poor and Underserved, Mecharry Medical College, USA
    Become the editorial board member and reviewer for African Journal of Business Management since Sept. 2010 and
    Asian Academic Research Journal of Social Sciences & Humanities (AARJSH) in Aug 2012.
    Chaired the session on July 22, 2011 during the 33rd Annual Conference of International School Psychology
    Association, USA conference jointly by held by VIT University, InSPA and NITTTR, Chennai during July 19-23 at
    Vellore.
    Received the DAAD Fellowship to undertake the Visiting Professor assignment at Center for Modern Indian Studies,
    Faculty of Business, Economics and Social Sciences, University of Cologne, Germany for a period of six months
    starting Oct 2011 until March 31, 2012.
    Chaired the session on April 19, 2013 during the 2rd ICEMIM-2013 held by VIT Business School, VIT University
    during April 19-20 at Vellore.
    Received the Teachers Day Award from National Foundation for Entrepreneurship Development on Sept 5, 2013 at
    Chennai.
    Delivered the key note address during the UGC sponsored “National Workshop on Research Methodology, KM and
    Environmental Management” organized by Academic Staff College, Pondicherry Central University on Oct 17, 2013.

References

ASSOCHOM Report on E-Commerce www.dazeinfo.com.

Report by Dinodia Capital Advisors on E-Commerce in India.

IAMAI Report – The Rise and Rise of E-Commerce in India.

in.reuters.com – Online retail in India.

Merger and Acquisition in E-Commerce sector - Priyanka, Khushboo Sagar and RichaVerma.

Live Mint Make My Trip acquires Easy to Book (http://www.livemint.com/Companies/rgOcDrGjq0ysyZFwBMuvxH/MakeMyTrip-acquires-EasyToBookcom.html).

Quartz India - Zomato has acquired New Zealand’s MenuMania and says it’s hungry for more (http://qz.com/228409/ zomato-makes-first-acquisition-in-new-zealands-menumania-two-more-deals-in-the-pipeline/).

ESPN CricInfo: (http://www.espncricinfo.com/ci/content/story/297655.html).

Business Standard – VC’s ride on E-Commerce mergers (http://www.business-standard.com/article/companies/vcs-ride-on e commerce mergers114052900279_1.html).

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Published

2016-01-05

Issue

Vol. 2 No. 1 (2015)

Section

Research Articles

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